Following the announcement of the live-action Barbie movie. Warner Bros. and Mattel are set also set to bring another popular toy to the big screen.
According to Variety, the studios are set to bring Hot Wheels to the big screen in their first live-action feature.
The deal comes out of Mattel’s newly established Mattel Films, led by producer Robbie Brenner, as the company looks to take control of its IP as it has begun reacquiring the rights to various properties. Along with Barbie and Hot Wheels, Mattel also recently renegotiated a new deal with Sony on Masters of the Universe.
“We are excited to bring the thrill of a Hot Wheels live-action feature film to the big screen in partnership with Warner Bros. Pictures,” Ynon Kreiz, Mattel’s chairman and CEO, said in a statement. “Mattel Films has great momentum as it continues to execute on our commitment to bring global audiences new ways to experience the brands they love as we transform Mattel into an IP-driven, high-performing toy company.”
Additional details surrounding the film are being kept underwraps at the moment but the studio is actively searching for writers on the project.
In 2003, McG (Terminator Salvation) was attached to direct Hot Wheels which centered on a young man “trying to reconcile with his father. It’s a kid who steals his dad’s racecar and ends up going through a sort of Back to the Future portal into this world, and he has to reconcile his relationship with his father.” In 2006, McG left the project. The film has since been through a series of directors and producers.
Debuting in 1968, Hot Wheels has sold more than six billion individual cars during its 50-year history. With more than 500 million Hot Wheels being sold annually, Hot Wheels is the number one selling toy in the world.