Margot Robbie has signed on as both actress and executive producer to a live-action film as the iconic Barbie.
Warner Bros. will be producing the film alongside new partners Mattel Films, marking not only their first collaboration, but the first deal to come out of Mattel Films. Robbie’s LuckyChap Entertainment will be co-producing.
In a press release this morning Ynon Kreiz, Chairman and CEO of Mattel said:
“Barbie is one of the most iconic franchises in the world and we are excited to partner with Warner Bros. Pictures and Margot Robbie to bring her to life on the big screen. We look forward to building on this collaboration with Warner Bros. Pictures as we tell the stories of our beloved brands.”
Speaking of her passion for the project, Robbie said:
“Over the brand’s almost 60 years, Barbie has empowered kids to imagine themselves in aspirational roles from a princess to president. I’m so honored to take on this role and produce a film that I believe will have a tremendously positive impact on children and audiences worldwide.”
Back in December 2016 Amy Schumer was previously attached to star, which was set for release in June 2018, but backed out just 3 months later due to scheduling conflicts. Hathaway was then rumored as a potential successor in July 2017, but shortly after the release date was then pushed back to 2020, before Sony’s rights to the project expired in September of last year.
There’s no current news as to whether the same script is in use or this newly announced version will go in a completely different direction, and neither company has given a release window as yet. The original concept was to follow a doll expelled from “Barbieland” who goes out to explore the real world, similar to both The Smurfs and The House Bunny.