Next month Sony Pictures will be finally releasing the long-awaited sequel to Zombieland, Zombieland: Double Tap.
Current tracking on the film’s domestic opening weekend isn’t terrible, but given an expected increased budget for production and marketing, it might be a little less than what the studio had been hoping for.
According to BoxOfficePro, Zombieland: Double Tap is in the range of $24-34 million and the lower-end of the projection is on par with the original from 2009. The only problem is that Zombieland’s budget in 2009 was $23.6 million and was only able to earn $102.4 million worldwide.
Another big problem is that the film will be going head-to-head with Disney’s Maleficent: Mistress of Evil that same weekend along with holdovers such as Joker, Will Smith’s Gemini Man, and The Addams Family. There will be plenty of options for audiences that weekend making it a bit more challenging for Double Tap to standout.
I’m extremely curious about how the ten-year gap between installments will factor into audience interest. The R-rated nature of the film means that China isn’t an option for an international release.
It would be a similar opening debut to Sony’s Men In Black: International, which opened to $30 million only to fizzle-out at around $253.2 million globally. That film’s budget was about $110 million, which I doubt they’ve spent on the Zombieland sequel, while it does look like they’ve spent a lot more than $20+ million.
Zombieland: Double Tap is set for release on October 18th.
A decade after Zombieland became a hit film and a cult classic, the lead cast (Woody Harrelson, Jesse Eisenberg, Abigail Breslin, and Emma Stone) have reunited with director Ruben Fleischer (Venom) and the original writers Rhett Reese & Paul Wernick (Deadpool) for Zombieland 2: Double Tap. In the sequel, written by Rhett Reese & Paul Wernick and Dave Callaham, through comic mayhem that stretches from the White House and through the heartland, these four slayers must face off against the many new kinds of zombies that have evolved since the first movie, as well as some new human survivors. But most of all, they have to face the growing pains of their own snarky, makeshift family.