It doesn’t seem that the star power of Tom Holland and Chris Pratt was enough to get more than an “okay” domestic opening for Pixar’s Onward this weekend.
Studio estimates via BoxOffice are said around $40 million, placing the film as one of the lowest openings Pixar has seen since 2015.
Looking at Pixar’s 22 opening weekends it would place Onward in the number 18th spot. Onward is sandwiched between The Good Dinosaur’s $39.1 million and Coco’s $50.8 million.
The few Pixar films with lower openings include The Good Dinosaur (2015), Toy Story 2 (1999), A Bug’s Life (1998), and Toy Story (1995).
It doesn’t seem to be due to quality as there had been some positive buzz for the animated flick. With a budget between $175-200 million and having Holland/Pratt starring that seems low.
Box office experts are quick to point the uncertainly with the coronavirus currently impacting the international box office and remain to be seen when/if it will eventually impact the domestic box office.
It’s certainly worth noting that Captain Marvel earned $153.4 million this time last year and the box office is said to be down 50% down from that point in 2019.
Onward not turning a profit would be difficult given how long the Pixar movies stick around longer than normal as there aren’t many options for younger audiences, but the opening numbers aren’t likely something Disney wanted to see.
SOURCE: BOX OFFICE