Deadline is posting some new box office estimates for Sony Pictures’ Men In Black International, which stars Chris Hemsworth and Tessa Thompson. The soft-reboot/spin-off is looking at an estimated $25 million domestic opening this weekend and would be a franchise low.
For some perspective, Men In Black: International will have dropped more than 50% from the previous three movies including the original that opened back in 1997.
- Men In Black (1997) – $51 million
- Men In Black II (2002) $52.1 million
- MIB 3 (2012) – $54.5 million
- MIB: International (2019) – $25 million (estimated)
With a budget of $110 million, this is likely unwelcomed news for the studio.
Sony didn’t seem to make the biggest impact with their marketing campaign and a seven-year gap since MIB3 didn’t do them any favors.
We haven’t seen the overseas numbers but the film likely will end up another causality of audiences rejecting these studio sequels to movies that they convinced themselves people wanted to see and are now getting a rude awakening. This movie season hasn’t been terribly kind to sequels with Godzilla: King of The Monsters, The Secret Life of Pets 2, and Dark Phoenix also having massively diminishing returns compared to their last installments.
Developing some new properties might be the way to go.
The Men in Black have always protected the Earth from the scum of the universe. In this new adventure, they tackle their biggest, most global threat to date: a mole in the Men in Black organization.