Early projections for Jordan Peele’s horror flick Us did feel a little low at first and even at $45-50 million running up to this weekend felt like box office cappers weren’t understanding the power of the genre and Peele’s appeal following the success of his debut feature film Get Out along with excellent trailers for the horror flick.

Now, Universal’s estimates place the film more in the $70 million range via Deadline which is shy of Halloween’s $76 million, but still massively impressive considering Us is an original concept and the budget was $20 million. Us has certainly crossed the mark into the profit zone soon if not already this weekend and should cement Peele’s future working relationship with Blumhouse and Universal Pictures via his MonkeyPaw Productions.

Us is more than likely going to cross the $100 million mark domestically by next week and will be a huge win for everyone involved.

IT still holds the record at $123 million, but $70 million is still a massive success and should ease a lot of film fans nervous that existing IP would be the only focus of studios. Jordan Peele’s films will certainly help get a lot of other original projects made in the future as Us and Get Out can now be an excellent example for future original studio projects.

I’m sure we’ll be hearing about many more directorial/producing projects heading to Universal from Peele.

Accompanied by her husband, son and daughter, Adelaide Wilson returns to the beachfront home where she grew up as a child. Haunted by a traumatic experience from the past, Adelaide grows increasingly concerned that something bad is going to happen. Her worst fears soon become a reality when four masked strangers descend upon the house, forcing the Wilsons into a fight for survival. When the masks come off, the family is horrified to learn that each attacker takes the appearance of one of them.

SOURCE: UNIVERSAL/DEADLINE

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