Disney has hit another huge box office record this year after having Avengers: Endgame toppling Avatar as the highest-grossing film of all-time (unadjusted).

Deadline has crunched the numbers for the multiple Disney releases in 2019 and Frozen 2 has pushed Disney past the $10 billion mark by Monday. The first time a studio has hit that massive landmark.

Frozen 2 and its cumulative $919.7M in global snow dust, have helped bring Disney to the $10B threshold worldwide for 2019. Officially, the studio will cross the mark within the next day. Current studio cumes stand at $3.28B domestic and $6.717B from the international box office. That’s $9.997B global through today. This is a new record for worldwide box office for any studio in a calendar year, and surpasses Disney’s previous placeholder of $7.6B that was posted in 2016.

When Fox films are combined the number is $11.94 billion, which pushes the studio to a record that will be unlikely to top for a very long time.

The above numbers do not take into account Fox titles. When they are added, the combined global box office for Dis is $11.94B ($3.8B domestic/$8.14B overseas) so far. 

While this should light a fire for Disney’s competition to attempt to present tentpole that can perform as well, it surely has to represent the buying power of the theatrical experience in the age of multiple streaming options.

In the age of streaming options, this is good news for studios thinking that there isn’t enough audience interest in seeing movies, that myth is deader than a doornail. The scale of the movie experience they’re looking for is also up for debate with the Joker being a $55-65 million budget film that earned over a billion.

However, original studio films are suffering to get attention when other films are spending double or triple on the marketing campaigns, which is going to get worse before it gets better.

This is overall extremely impressive numbers for Disney if they’re going to hit close to $10/12 billion even before Star Wars: The Rise of Skywalker releases on December 20th.

There is a good shot that Skywalker ends up earning between $1.5-2 billion putting them over the top and more in the range of $11.5-14 billion (depending on if you include the Fox films).

It’ll be interesting to see what happens with Disney’s returns in 2021 with Avatar 2 and we’ll start to get three Marvel Studios movies a year as well starting then. I find it hard to believe they’ll be able to match 2019 in 2020.

SOURCE: DEADLINE

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